Coco Jazz

Branding Project

This assignment was an exercise in learning branding. We had to create the brand guidelines for a company made up by our teacher. I chose Coco Jazz, which was a company that would make chocolate bars based on cool jazz.

The guidelines for this project were to create the branding for the project. We needed to create a logo, packaging, and color palette. Then we needed to make mockups and a social media page. We had some stipulations, we could not use the color brown or use music note motifs.

My Process

Sketches through Revisions

I brainstormed the different ways I could take the theme of this buisness’s prodect. I ended up using inspiration from 1940’s cool jazz album covers. I used inspiration from vintag radios, and the boxes inside the radio lines are from the jazz album inspiration.

Mockups

Mockups were als importnt to this project since we needed to make a convincing example of the design in use on the product, not just flat stills of the 2D design. I made mockups for the a social media post, which then I made a social media account mockup as if this brand were online and advertising that way. I also made the mockup seen above as if to be a billboard or long banner advertisement.